Senno is an open, smart contract based, unified customer data platform, which will allow individuals to optimally monetize and control their private information while providing accurate, GDPR compliant, low cost refined data for any industry.
The Senno protocol will disrupt the personal data industry by placing the user in the top of the value chain generated from the use of his private data.
Significant market failures in the personal data industry today:
Lack of Transparency – Users have no clear view of the usage of their private data. In many cases companies are working behind a veil of secrecy and data is being sold \ transferred to 3rd parties while the user is unaware to its whereabouts and usage. In other cases data is being used to create customer profiles for the purpose of targeting the user with tailored ads and products.
Lack of Control – Users lack the ability to control which of the different personal data fields are being collected and used by the data companies. Users find themselves forced to provide more information than needed to access a feature or app.
Lack of Incentives – Providing personal data today is only rewarded with a better user experience, many users avoid connecting their social profiles and other data sources due to the lack of a adequate financial incentive.
No quality assurance – Since data is being collected behind the scenes using latent technics there is no validation of accuracy and no way for the advertisers to verify the data
Shortage of quantity - The industry is facing ever growing demand of consumer data as more and more companies understand the necessity of using customer data in order to create the most relevant product and services and precisely optimize their marketing campaigns.
privacy Violation – By using un-validated and in many cases unapproved customer data companies can find themselves in violation of consumer data privacy that may result in legal charges.